2021 ended having brought about significant changes to how we do business. Zoom evolved into the primary meeting room, and webinars are a regular thing. However, the most profound change was how social media became the window to growing brands, finding new career opportunities, and learning new things.
In short, the year ended with a spotlight shining on social media as an efficient marketing tool business professionals should consider. Businesses and marketers can leverage social media to connect and engage potential clients or customers across platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, etc.
The tactic is to have a strong social media marketing strategy supported by informative, interesting, relevant, and engaging content. That is how marketers can keep their target audience interested in what they have to say. Professionals should anticipate social media to continue with its reign in 2022; hence, they must refocus their marketing strategies to include social media.
Why Is Social Media Important For Your Business?
Every marketing strategy is founded on human relationships, being an avenue for establishing and cultivating different relationships. However, social media’s significance in marketing seems to have gained significant ground over the last year. With social media marketing companies on the rise, it won’t be difficult for you to find a company that can help you with your marketing.
For instance, the shortage of in-person events saw B2B marketers searching for an outlet to connect with potential clients and partners. They discovered they go accomplished more effectively using social media platforms. And by leveraging social media, B2B marketers were able to:
Build Brand Awareness
Social media presents an opportunity for companies to tell their story, keeping their audiences updated on what they provide and why. They also could share their employees’ and customers’ testimonials.
Leveraging the employees’ voices can be a chance for B2B leaders to extend their brand’s reach. Suppose every worker has a social media account/network; it means they potentially have hundreds of contacts that can also be turned into avenues of connecting to hundreds more, vital in furthering a company’s brand awareness.
Generate And Nurture Leads
B2B leaders could build credibility with potential customers and develop strategies that help generate more leads by developing meaningful conversations that facilitate engagement. This can be via news, videos, industry data, and interesting trends.
Moreover, brands and professionals can solidify their relationships with the new leads when they engage in social selling. It is a tactic that can also prove useful in helping potential clients or customers solve problems, which aids in nurturing trust and credibility with the new and existing leads.
Implement Social Listening
Companies have started listening more to what their customers are saying, which is a trend that’s caught on over the previous year. It opens a window of opportunity to get candid feedback about how their target market views the business or brand. Conversely, the marketers can determine the areas that need strengthening while maximizing what resonates with the market.
Tie Social Posts To Opportunities
B2B leaders can drive customer posts to their CRM if they have the right enterprise solutions, which can help them have a better understanding of their customers’ needs and expectations.
Measure Marketing Efforts
Marketers can track KPIs (Key Performance Indicators) using social media management tools. They can also assign monetary values to organic social media engagements. Moreover, EMV (Earned Media Value) provides avenues for gauging the possible costs of paid ads for organic social engagement reach.
Shape Brand Authenticity
Brands can build trust with potential clients, employees, and partners when engaging with them on social media. How impactful this can be is more pronounced when a business has others promoting its brand, products, or services to different audiences. It creates instances where audiences are likely to trust the recommendations and advice they get from family, friends, and close acquaintances than when they hear the same from office brand channels.
Social media can be a powerful resource that B2B leaders can exploit to learn about people’s problems and interests. It creates an opportunity for brands to push thought leadership by offering viable solutions via webinars, how-to guides, and other content. This can result in people considering you or your brand a source for guidance as an authority in the industry.